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August 1, 2008
CANDY DYNAMICS ANNOUNCES Q4 2008 RELEASE OF TOXIC WASTE® HI-VOLTAGE™ BUBBLE GUM
New Ultra Sour Toxic Waste Product Offers More Than Two Feet of Yummy Bubble Gum at Ultra Low Price Point
Indianapolis, IN – Candy Dynamics, the cutting edge marketer of the popular Toxic Waste sour candy line, announced today that in response to the countless demands of gum chewers everywhere, the company will introduce its brand new Toxic Waste® Hi-Voltage™ Bubble Gum, in the fourth quarter of 2008. The announcement was made by Karen Windle-Burcham, President of Candy Dynamics.
Toxic Waste Hi-Voltage Bubble Gum is sure to make sour candy and gum lovers pucker with delight. Presented in a hollowed out rope gum fashion filled with ultra sour powder and offering more than two combined feet of delicious bubble gum in each individual package, kids will be struck by the intense souricity when they reach the shockingly sour core. Each pack will include three different yummy sour flavors: Amp’d Apple, Black Out Blue Raspberry, and Surgin’ Strawberry, and is sealed in high impact packaging. Initially privately previewed to the trade behind closed doors at the 2008 All Candy Expo in May, Toxic Waste Hi-Voltage Bubble Gum received phenomenally high critical acclaim and will no doubt please kids of all ages upon its retail debut later this year.
"Candy Dynamics has flipped the switch and will be sending a jolt of sour power through the existing gum industry, with the upcoming release of our highly anticipated Toxic Waste Hi-Voltage Bubble Gum," stated Laura King, Vice President of Candy Dynamics. "Building on the enormous popularity of our recent product line extensions, and having already conquered the sour candy and lollipop markets, this is the natural next step in the continued growth of the Toxic Waste Sour Candy brand."
Toxic Waste Hi-Voltage Bubble Gum will be available in 12 unit retail display boxes (12 display boxes per case/case pack: 12X12) at the manufacturer’s suggested retail price of $0.99 per unit beginning in the fourth quarter of 2008.
Toxic Waste Hi-Voltage Bubble Gum joins the only double-action sour hard candy on the planet, Toxic Waste® Hazardously Sour Candy®, along with Toxic Waste Nuclear Sludge® Sour Bars, Toxic Waste Sour Candy Sprays®, Toxic Waste Sour Dip & Lick Lollipops®, and the soon to be released Toxic Waste® Hazardously Sour Candy® and Banks, Mega Toxic Waste Sour Candy Sprays®, and Toxic Waste Nuclear Sludge® Sour Bar Laydown Bags in the company's ever growing line of sour candy products.
Toxic Waste Hazardously Sour Candy, Toxic Waste Nuclear Sludge Sour Bars, Toxic Waste Sour Candy Sprays, and Toxic Waste Sour Dip & Lick Lollipops are currently available nationwide wherever candy is sold at a manufacturer’s suggested retail price of $0.99, $0.25, $0.99, and $0.69, respectively.
About Candy
Dynamics:
Based in Indianapolis, Indiana, Candy Dynamics was
established in 2006 as a marketer of novelty candy products.
Its flagship product, Toxic Waste Hazardously Sour Candy, is
an innovative and phenomenally popular, one-of-a-kind,
double action sour hard candy treat that has become a hit
with candy lovers of all ages worldwide. Currently enjoying
healthy sales and brand awareness, future sales expectations
are high as the company continues to support the brand with
aggressive marketing programs and further build its
distribution chains in the US and internationally. The Toxic Waste Sour candy line currently includes Toxic Waste Hazardously Sour
hard candies, Nuclear Sludge sour chew bars, sour liquid candy sprays, and sour
Dip & Lick lollipops with additional line
extensions in development. An environmentally
conscious company, Candy Dynamics and Toxic Waste support a cleaner planet through
the use of recycled material in its packaging and through sponsorship and participation
in environmental awareness programs. For more information, visit www.toxicwastecandy.com.
Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com
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